Why Choose Sun Lolly for Your Store
Sun Lolly offers a different way to work with the ice category. It combines a familiar consumer product with a format that fits modern retail conditions. The result is a product that is simple to manage and easy to integrate into existing store layouts.
A Category That Expands Your Shelf
Sun Lolly is a freeze‑at‑home ice lolly sold at room temperature. This allows it to be placed in ambient areas of the store rather than in the freezer. For retailers, this creates an additional category rather than competing with existing frozen products. It enables new placement opportunities across the store while supporting incremental sales. There is no need for in-store refrigeration, and the product can be stocked alongside other ambient goods.
Redefining the conventional approach to frozen treats
NO NEED FOR FROZEN LogisTICS
Sun Lolly’s ambient format eliminates the need for frozen handling across the entire supply chain. This reduces complexity, lowers CO₂ footprint, and enables efficient transport and storage using standard logistics.
MIXED DISPLAY READY FOR MARKET
Our ready-made displays ensure strong in-store visibility from day one. Combined with colorful packaging and flexible secondary placements, Sun Lolly drives awareness and stimulates impulse purchases.
24 month shelflife
With ambient storage, a 24-month shelf life, multiple flavours per pallet, and a single SKU setup, Sun Lolly offers maximum flexibility and efficiency in assortment planning and stock management.
RECYCLABLE BY DESIGN
Great taste with a responsible footprint. Sun Lolly is packed in a 100% recycled carton box – supporting our ambition to get more out of less.
Designed for Visibility in Store
Sun Lolly is supported by ready-made display solutions that are easy to place and manage. The packaging is distinctive and recognisable, helping the product stand out on shelf. Secondary placements and seasonal displays support visibility during peak periods and encourage impulse purchases. This makes the product particularly suited for high-traffic areas in store.
Supporting Category Development
Sun Lolly contributes to category expansion by introducing a format that complements existing frozen products. It allows retailers to extend the ice category beyond the freezer aisle and create new purchase moments.
Since our launch in Germany in 2015, this has translated into real growth – over the past three years, the category has grown by more than 37% in value, with Sun Lolly playing an important role in driving that development.
Built for Commercial Stability
Sun Lolly combines a simple product format with strong operational advantages.
The product has a shelf life of up to 24 months when stored at room temperature. This provides flexibility in stock management and reduces the risk of waste.
It’s compact packaging and consistent format make it suitable for a wide range of retail environments, from large supermarkets to smaller stores.
Simplified Logistics
Sun Lolly’s ambient format makes transport and storage simple, with no need for frozen handling before consumption.
Combined with a 24-month shelf life, multiple flavours per pallet, and a single SKU setup, this creates a highly efficient supply chain and offers retailers ease, flexibility, and streamlined stock management.
